HoNoToGroABeMo Day Thirty-One: It Is Done
5 years ago
9:43 AM
CBS4) BELCHERTOWN, MA The state of Connecticut is banning sales of a couple holiday beers with Santa on the label.
“Seriously Bad Elf” beer is a British import, that’s distributed by a company in Belchertown, Massachusetts. Its label shows an elf with a slingshot firing Christmas ornaments at Santa's sleigh.
"Warm Welcome" is another beer distributed by Shelton Brothers. Its label features an image of Santa dropping down a chimney into a fire.
Connecticut state regulations bar alcohol advertising with images, like Santa, that might appeal to children.
The beer's distributor, Shelton Brothers, has enlisted the help of the American Civil Liberties Union in fighting the ban.
Dan Shelton says his company had no such problems when it sold Bad Elf and Very Bad Elf in previous years. It sells the beer in 30 other states and none have complained.
"We even had a beer called Santa's Butt last year," Shelton said. "They didn't notice Santa's Butt, but they notice this one. How can you miss that big red thing? Minors are not going to be looking to buy beer because Santa Claus is on the label."
"Seriously Bad Elf" goes on sale in Boston next week.